Johnson & Johnson/ASP
Viewers were taken on a journey inside the system
LENGTH: 4 minutes
PROJECT: Stereomedia was asked to produce a four-minute Stereo3D video featuring a sterilization system for surgical instruments.
They wanted it presented in a revolutionary and unique way. 3D audio and video took the viewer “into” the Sterrad System and “experience” the process almost first-hand, through the use of head-mounted display headsets.
They wanted to hit potential customers with "proof" their Sterrad was totally unlike any other sterilization product on the market.
One corner of the Sterrad booth was fashioned into a 3D VR Theater. Visitors were given HMD's and taken on a painless journey through the entire Sterrad Process.
The headsets allowed for a personal experience, which was the tie-in to the name of the presentation. 
Guests were handed VR Headsets
