Badcock Furniture Co.
LENGTH: 4 minutes
PROJECT: The client was a hundred year-old furniture manufacturer with more than 300 locations in eight states, decided to overhaul and upgrade their presence by creating a new concept theme "Badcock & more". This concept included a product line of more than 4,000 items, many of which had not been part of their previous manufacturing inventory.
One of a kind, futuristic furniture was rented and placed against a green screen.Management decided to introduce the "Badcock & more" concept to individual store owners, dealers and employees with a "not to be forgotten" 3D presentation.
In the final version, the furniture and other elements would float out of the screen toward the audience.
