Novartis Pharmaceutical

LENGTH: The only time the patient is seen is in reflections.12 minutes
PROJECT: "The Story of K.W."
This 3D video was specifically designed for use in a series of trade shows scheduled in major U.S. cities and in certain other countries. Communicating a strong message to primary care and geriatric physicians already treating patients with Alzheimer’s or soon would be, were the targets.
The client wanted to demonstrate the effects of the disease in a unique and memorable way but not from the perspective of what the disease appears like from outside the patient but the inside perspective... the view of the world from behind the patients eyes, witnessing the decline along with the patient as the disease begins to overtake them.

Binaural audio was used to capture the exact sounds surrounding the patient.Head-mounted displays, (HMD's) were used to take the viewer deeper into the patient’s world.

A unique audio process, binaural recording, begins with special "microphones" shaped like a human head and with human-shaped ears.

Alzheimer's disease is a medical illness that damages the nerves in the brain. At the start of this illness, the area of the brain that is affected most is the part that helps you remember things.
A person with Alzheimer's disease may have problems with such everyday tasks as remembering names or setting the table, for example, or using the telephone, paying bills, and getting familiar words out.